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Tarakan – Sekolah Wirausaha Aisyiyah yang digelar di Gedung Aisyiyah Sebengkok, Ahad (21/9/2025), menghadirkan narasumber Misna Syawal, B.OM, owner Business Center HNI Tarakan. Ia membawakan materi tentang strategi pemasaran produk dan membangun jejaring usaha bagi pelaku UMKM perempuan di Kota Tarakan.
Dalam pemaparannya, Misna menegaskan bahwa pemasaran adalah ujung tombak sebuah usaha. Menurutnya, produk yang bagus tidak akan dikenal masyarakat bila tidak dipasarkan dengan cara yang tepat, konsisten, dan menyasar target pasar yang jelas.
“Pelaku UMKM jangan hanya fokus pada produksi, tetapi juga harus mampu mengemas strategi pemasaran. Tanpa pemasaran yang kuat, usaha akan sulit berkembang,” ujarnya.
Misna juga menekankan pentingnya jejaring usaha. Dengan membangun jaringan, pelaku UMKM dapat saling mendukung, berbagi pengalaman, hingga membuka akses ke pasar yang lebih luas. Hal ini menjadi modal sosial yang tak kalah penting dari modal finansial.
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Dalam sesi diskusi, peserta yang mayoritas ibu-ibu UMKM aktif bertanya mengenai cara mengembangkan pemasaran di tengah persaingan ketat. Misna pun memberikan tips praktis, termasuk memanfaatkan komunitas, media sosial, dan strategi kolaborasi.
Ketua Majelis Ekonomi dan Ketenagakerjaan PDA Aisyiyah Tarakan, Mardiana, menilai materi yang disampaikan sangat relevan dengan kondisi pelaku usaha di lapangan. Ia menyebut, bekal ini dapat langsung dipraktikkan oleh peserta dalam mengelola bisnisnya.
“Dengan materi pemasaran dan jejaring usaha ini, kami harap peserta lebih percaya diri dalam mengembangkan produk. Ini bagian dari ikhtiar Aisyiyah membangun kemandirian ekonomi perempuan,” kata Mardiana.
Kegiatan ini merupakan rangkaian awal dari Sekolah Wirausaha Aisyiyah yang berlangsung beberapa minggu ke depan. Program ini diharapkan mampu melahirkan wirausaha perempuan kreatif, produktif, dan mandiri di Tarakan.
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